Impressive logo design requires a complex mix of design skills, creative principles and skillful application. Any designer can create a fit-for-purpose logo, but really mastering all aspects of the craft takes quite some time. The design process for creating a logo requires deep thinking, thorough planning, and a great creativity. Stated more explicitly, you don’t just sit down and come up with a logo while watching your favorite series on TV. A logo is more than just some colors, fonts and stylish text put together but in a creative manner.
So how do you accomplish the creation of an effective logo? Here are a few tips to help you.
1. Designing a Logo – Ensure it’s Simple
Keep it simple, the point is that a logo is not actually a testing ground for your design and typography skills. It is more a test of your design insight and expression.
In most cases, the logo doesn’t even need a caption or the brand’s name. A good logo could be used on sign boards, pamphlets without the brand name and people would still not be confused about the brand’s identity. That’s simplicity for you. A complex logo is difficult to identify and would not engage the audience. A logo is not a manifesto. Hence, it must be kept simple.
2. Visual Appeal to Audiences
Be it design, art or even writing, flexibility and adaptability significantly help in your design success. To put it simply, one needs to be vibrant and not static. Being rigid in logo design only creates no scope for improvement and innovation, and when innovation dies, the design also dies.
A logo design must be dynamic. This does not imply that it has to change weekly, but it must have a flexible approach. Companies want their logo to catch the attention of a diverse range of users. With these kinds of diversity, the audience will inevitably have unique variations of tastes and preferences.
3. Versatile Logo Design
Being versatile goes a long way in making a trendy logo design. If your logo is such that it looks great on posters but terrible on coffee mugs, it will certainly not achieve popularity.
5. Tell a Story
Every logo has a story to tell. If you see a logo as just impressive graphics or some patterns of lines and text you would not uncover the deeper meaning behind the logo. Ultimately, a great logo has two stories to tell: the obvious and the hidden one.
6. Understand your competition
It is important to research your target market carefully before starting a logo design concept. Your client should provide some details about their competitors to get you started.
Browse all the logos in their competitive set. This research could reveal some entrenched branding standards in that market sector and that can often help you proceed by playing on familiar visual associations.
7. Color is key
When taking the brand’s nature into account, you must think about all aspects of the image. Bright and bold colors may grab more user attention, but might also look brash; softened tones express complexity, but could be unnoticed. Every color has a distinct implication and can bring in nuance to your message don’t fall into the trap of passing on the wrong message by reason of a simple brush stroke.